We are seeking a highly motivated and results-oriented Account Based Marketing (ABM) Manager to join our growing marketing team. As a key player in our revenue generation efforts, you will be responsible for developing and executing targeted account-based marketing programs that drive engagement and pipeline growth within our enterprise segment. You will collaborate closely with sales and customer success to identify target accounts, craft compelling messaging, and orchestrate multi-touch campaigns that deliver a personalized experience. This role requires a hands-on approach, with the ability to build and manage campaigns from the ground up.
Job Location:
- Ann Arbor, Michigan / Detroit metro is preferred
- Flexible on location for the right candidate
Responsibilities
- ABM Strategy & Execution:
- Develop and implement a comprehensive ABM framework aligned with company goals.
- Collaborate with the sales team to identify and prioritize target accounts and buying committees.
- Conduct in-depth research to understand target accounts' business challenges, goals, and key stakeholders.
- Develop personalized messaging and content tailored to specific account needs and personas.
- Build and execute multi-touch campaigns across various channels (e.g., email, web, social media, events).
- Create and manage ABM landing pages, forms, and other marketing assets.
- Develop and execute targeted sales sequences in collaboration with sales.
- Track and analyze campaign performance, and report on key metrics.
- Sales & Customer Success Alignment:
- Work closely with sales and customer success teams to ensure alignment on ABM strategy and execution.
- Provide sales with the tools and resources they need to effectively engage target accounts.
- Collaborate with customer success to identify opportunities for upselling and cross-selling within existing accounts.
- Event Management:
- Assist with the planning and execution of company events, including webinars, conferences, and trade shows.
- Support the development and implementation of the company's overall event strategy.
- Marketing Automation:
- Leverage marketing and sales automation tools to streamline and optimize ABM campaigns.
- Manage and maintain ABM contact lists and data within the marketing tech stack.
Skills and Qualifications
- 3+ years of experience in B2B marketing, with a focus on account-based marketing.
- Strong understanding of ABM strategies, marketing automation, and CRM platforms.
- Hands-on experience in creating landing pages, email campaigns, and sales sequences.
- Ability to collaborate effectively with cross-functional teams, including sales, customer success, and marketing.
- Excellent project management skills with a keen attention to detail.
- Data-driven mindset with experience analyzing campaign metrics and optimizing for performance.
- Experience with event marketing is a plus.
- Self-starter mentality with a willingness to roll up sleeves and execute initiatives from strategy to implementation.
- Preferred experience in the SaaS industry and/or knowledge of document generation solutions.
Why join S-Docs?
- Remote Flexibility: Work from anywhere, with an option to be based in Ann Arbor, Michigan.
- Collaborative Culture: Be part of a team that values innovation, teamwork, and customer success.
- Career Growth: Opportunities to shape the role and grow within the company.
Internal: Customer Success, Leadership, Sales, Marketing, Technical Support, and Product.
- External: Customers of S-Docs, Systems Integrators, Platform and Technology Partners.
If you're a strategic thinker with a passion for ABM, we’d love to hear from you. Join us in driving growth and shaping the future of document-based processes. Apply today!
Interested in this position? Send your resume along with this position's title to careers@sdocs.com.